Data We Collect
- Voluntary Info: If you sign up for a newsletter, we collect your email address.
- Automatic Info: We use cookies and analytics (like Google Analytics) to see how people use the site.
How We Use Your Info We use your data to improve the website experience and if signed up for newsletter, we send those. We never sell your personal data to third parties.
Third-Party Links Our site contains links to other websites (like equipment stores). We aren’t responsible for their privacy practices, so check their policies too.
Google Analytics 4 (GA4) Disclosure
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC (“Google”), to help us analyze how users interact with our website. GA4 uses cookies and similar technologies to collect and store information such as page views, session duration, operating system, and approximate geolocation data.
Data Privacy and Anonymization: In compliance with modern privacy standards, GA4 does not log or store individual IP addresses. All IP addresses are anonymized or masked by Google before being stored on their servers. We do not share any personally identifiable information (PII), such as your name or email address, with Google Analytics.
Data Retention: User-level and event-level data associated with cookies and user identifiers are retained for a period of 14 months, after which they are automatically deleted from Google’s servers.
Your Choices and Opt-Out: If you have enabled “Google Signals” in your own Google Account settings, Google may associate your visitation information with your account for personalized advertising. You can manage these settings or opt out of Google Analytics tracking entirely by:
- Adjusting your preferences in our website’s Cookie Consent Banner.
- Installing the Google Analytics Opt-out Browser Add-on.
- Adjusting your “Ads Settings” and “Privacy” settings within your Google Account.
